BADAEL

BADAEL is a Saudi Arabian company established in May 2023 by the Saudi Public Investment Fund. Its mission is to reduce smoking rates by manufacturing and distributing innovative tobacco-free alternatives that are less harmful than traditional tobacco products. The name "Badael," meaning "alternatives" in Arabic, reflects the company's commitment to providing healthier lifestyle options in line with Saudi Vision 2030’s quality of life goals. BADAEL develops products like DZRT, a modern alternative to traditional tobacco, and invests in research and development to ensure high-quality standards and continuous innovation. The company also engages in health and wellness initiatives, including the Mokalama podcast and the TNFS Summit, which promote tobacco harm reduction. BADAEL aims to help approximately one million smokers in Saudi Arabia transition to its products by 2028, significantly impacting public health and economic costs associated with smoking. Through its efforts, BADAEL supports economic diversification and emphasizes sustainability in its operations.

• Employees26
• Founded2009