DigiMedRep.com is about Digital Brand messages to Doctors .DigiMedRep delivers focused communication strategies digitally on internet as a support to in-clinic sales effort or even as a stand alone marketing effort.
Be it Pharmaceutical products, Medical devices, diagnostics or Medical services in general – Marketing & promotion has come a long way.
The marketing scenarios has changed significantly for all medical related markets due to changing product profiles ,user profiles ,Payers and influencers .
Doctors are also subject to changing times & generation style. We have Gen X doctors and Gen Y doctors who will have same primary objective of curing patients however they significantly differ in the way they access, use and share information and network. Therefore what made a Doctor choose a Brand yesterday may not be the same today.
While traditional methods of Medical marketing especially in-clinic marketing by Medical Representatives or Medical Device engineers is the very basis of how a innovator device or a generic product is mostly sold , that will continue to remain the strong factor of how it will be in future as well, however we must notice that the doctor will not be restricted to in-clinic platform for interaction with the Industry …There is a new world .
Advent of internet and smart phones have changed how doctors take decisions on patient care and determine which brand they will prescribe.. .
Messages from many studies tell the same story…. Be where your Doctor is or be left out …… Your Doctor was last seen on the internet .Were you there ?
What is your digital strategy ?
DigiMedRep can help ….. log on to www.digimedrep.com
For more information or to share your thoughts please write to us at [email protected]
Company’s Keywords:
lifesciences, digital marketing to doctors, medical devices, social media marketing to doctors, medical marketing, otc, branding for pharma
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