JBR Consulting, LLC

The challenge – and the thrill of marketing – is its influence in nearly all functional areas within an organization, and all phases of developing and delivering products to market. Precisely because of its sphere of influence, collaboration between marketing and the rest of the senior management team is paramount, hence the importance of strategic planning. With a well-thought out strategic plan in place, marketing activity transitions to requirements planning, with an emphasis on customer input to help direct engineering development and regulatory clearance. Once this is underway, the marketing team again shifts its focus as product launch planning begins in earnest. This is an intensively creative phase as the product positioning and branding, and the go-to-market strategy come together to realize the company’s vision.

JBR Consulting, LLC provides precisely this wide range of marketing expertise, from strategic planning to product development to product launch, with a primary focus in the medical device industry, particularly early stage companies. Current and past clients have included the following industries: ultrasound, interventional cardiology, radiation oncology, psychology, cardiac electrophysiology, neurologic electrophysiology research, sleep apnea and vascular access. Projects, both long and short term, have covered the entire spectrum of marketing activities. One client may need assistance building an entire marketing department, while another simply needs a specification to capture their end-user’s requirements. With over 20 years of medical device industry experience, JBR Consulting brings marketing expertise for when the demands of your projects exceed your bandwidth.

Company’s Keywords:

strategic planning, product defintion, gotomarket planning, branding, trade show planning & execution, fundraising planning & presentations, website development, white paper development, market research, focus groups