Vide Bula

Vide Bula is a Brazilian fashion brand known for its innovative jeanswear. Founded in the early 1980s by musician Giacomo Lombardi, along with his sister Roberta and her husband Roberto Navarro, the brand quickly made a name for itself in the Brazilian jeans market with its bold prints and unique designs. In the 1990s, Vide Bula gained significant recognition by participating in Brazil's first Fashion Show Week, which later became São Paulo Fashion Week. The brand is celebrated for its avant-garde approach and irreverent style, attracting a strong following. In the 2000s, it expanded internationally, distributing products in Europe and the United States, and gained attention through creative marketing campaigns. Currently managed by the fashion group PW Brasil, Vide Bula operates over 560 multi-brand stores across Brazil, along with its own stores in Belo Horizonte and a flagship store in São Paulo. The company employs between 100 and 249 people and generates estimated revenue between 25 to 50 million USD. Vide Bula targets fashion-conscious consumers with its range of jeans, T-shirts, and casual wear characterized by bold designs.

• Employees 55
• Founded 1995