Medical device product and market development and sales leadership. Significant international and emerging market background including BRIC and Asia-PAC regions.
Specialize in introduction of innovative technology for in-vitro diagnostics (IVD), cardiovascular, and critical care. Evaluate, plan, and launch through FDA new products and devices in complex clinical sales cycles. Experience in resuscitation products for cardiac arrest, lab diagnostics, vascular access, oncology biopsy retrieval, resuscitation and critical care training products.
Skilled in evaluation of clinical data and research along with suitability for publication or evidence-based marketing.
VOC and KOL development as part of both upstream and downstream product life cycle. Inventor on issued and provisional patents domestic and international. Invited lecturer, consultant and subject matter expert for various international congress gatherings. Resuscitation science educator at university level, including seasoned (15+yrs) expert in current emergency cardiac care guidelines and Advanced Cardiac Life Support lecturer for domestic and international audiences.
Develop strategy for clinical product deployment, clinical trials, and sales and marketing training of dealer or direct sales network. Clinical credibility and licensure at the Nursing, Physician and Nationally Registered Paramedic level for practice in pre-hospital and emergency department or cardiac care centers.
Expert in evaluation of new products, creation of market strategy, and market definition globally. Familiar with both Agile and waterfall product development methods.
Company’s Keywords:
medical device marketing, medical device sales, marketing, sales leadership, cardiovascular technology, marketing strategy & tactics, emerging market development, regulatory strategy, commercialization
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